mediasmart Mobile is the first programmatic media buying solution that enables mobile advertisers to easily run campaigns driven by incremental metrics.
mediasmart – a self-serve mobile programmatic platform (now acquired by Affle) – provides advertisers, trading desks and agencies an integrated mobile advertising solution with the unique capability of measuring incremental metrics in real-time for Proximity and App marketing campaigns. mediasmart empowers advertisers to efficiently invest in advertising through a transparent platform that links the physical world with the digital world across mobile devices and connected TVs, all while following a ‘privacy by design’ approach to all solutions provided.
It gives access to global inventory – both in mobile apps and web – from more than thirty ad exchanges/SSPs, and it has successfully proven throughout the years that its algorithms can effectively manage big data to deliver results. A proven and scalable technology, currently handling more than 1,200,000 ad requests per second, mediasmart can be used directly by clients on a self-serve basis or via APIs, and it handles both RTB and programmatic direct buys.
Headquartered in Madrid, mediasmart includes a team of passionate technologists and mobile advertising experts.
For more information, visit https://mediasmart.io/